PRIVACY POLICY OF AUTOMATYCZNY-MAGAZYN.PL

Version dated: 23 September 2026

This Privacy Policy sets out the rules governing the processing of personal data of visitors to the Automatyczny-Magazyn.pl website, available at www.Automatyczny-Magazyn.pl, hereinafter referred to as the “Website” or the “Service”.

The Website is used in particular to present the warehouse automation solutions we offer, obtain requests for quotations, communicate with prospective and existing customers, and carry out marketing activities.

1. PERSONAL DATA CONTROLLER

The controller of your personal data is:

Tomasz Bednarczyk, an entrepreneur conducting business under the name:

Vanguard Poland Tomasz Bednarczyk
ul. Szarych Szeregów 2/S3
37-500 Jarosław
Poland
NIP (Tax Identification Number): 6351788979
REGON (National Business Registry Number): 520432330

Registered in the Central Registration and Information on Business (CEIDG).

For matters concerning the protection of personal data, you may contact us:

Email: info@automatyczny-magazyn.pl

Alternatively, you may write to us at the business address provided above.

I. COOKIES AND OTHER TECHNOLOGIES

2. What are cookies?

Cookies are small files or other pieces of information stored on the device you use to access the Website, such as a computer, smartphone or tablet.

Other technologies, such as browser local storage, online identifiers, tags, pixels and scripts, may perform similar functions.

These technologies may be used, among other purposes, to:

ensure the proper functioning of the Website;
remember user preferences;
ensure the security of the Service;
compile statistics and analyse website traffic;
measure the effectiveness of advertising campaigns;
carry out marketing activities;
support features such as live chat.

3. Consent to cookies

Cookies and other technologies that are essential for the proper functioning of the Website may be used without obtaining separate user consent, to the extent permitted by applicable law.

Other technologies, in particular:

analytics technologies;
advertising technologies;
marketing technologies;
functional technologies, where they are not essential for providing a service requested by the user;

are activated only after the user has given the appropriate consent.

When you first visit the Service, a consent management panel is displayed, allowing you to accept or reject individual categories of technologies.

You may change or withdraw your consent at any time using the cookie settings panel available on the Website.

Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.

4. What types of cookies and technologies do we use?

A. Strictly necessary

Strictly necessary technologies are used to ensure the proper and secure functioning of the Website.

In particular, they may be used to:

display the Website correctly;
protect forms against misuse;
maintain the Website’s essential functions;
remember users’ cookie preferences;
ensure the technical security of the Service.

Without these technologies, certain elements of the Website may not function properly.

B. Analytics

With your consent, we use analytics technologies that help us better understand how visitors use our Website.

In particular, we may analyse:

the number of visits;
pages visited;
time spent on the Website;
the source of website traffic;
device and browser type;
approximate location;
interactions with Website elements;
completion of specific events, such as submitting a contact form.

For this purpose, we use Google Analytics 4.

Analytics data helps us evaluate the performance of the Service, improve its content and assess the effectiveness of our marketing activities.

C. Advertising and marketing

We run advertising campaigns using Google Ads.

With your consent, Google Ads technologies may be used, among other purposes, to:

measure advertising effectiveness;
determine whether a user performs a specific action on the Website after clicking an advertisement;
measure conversions;
optimise advertising campaigns;
create audience groups;
carry out remarketing, if this feature is activated;
personalise advertisements, provided that the user has given the appropriate consent.

Google may receive information including device and browser details, IP addresses, pages visited, traffic sources and events performed.

The operation of Google services depends on the consent preferences selected by the user.

5. Google Analytics 4

We use Google Analytics 4 to analyse how visitors use the Website.

Google Analytics may collect information including:

pages visited;
the duration and course of a visit;
user acquisition sources;
device type;
operating system and browser;
approximate location;
interactions performed on the Website;
online identifiers.

This information allows us to analyse website traffic and improve the Website’s performance.

Google Analytics is activated in accordance with the user’s consent preferences.

6. Google Ads

We use the Google Ads advertising platform to run and analyse online advertising campaigns.

In connection with this, we may use conversion measurement mechanisms to determine, for example, whether a user:

visited the Website after clicking an advertisement;
navigated to a particular page;
submitted a form;
initiated contact;
performed another action defined as an objective of an advertising campaign.

If remarketing or personalised advertising features are used, they will be activated only to the extent covered by the user’s consent.

7. Google Search Console

We also use Google Search Console.

This tool is primarily used to monitor the Website’s visibility in Google Search, including:

the number of impressions in search results;
the number of clicks;
search queries leading to the Website;
the Website’s average position in search results;
the indexing status of individual pages;
technical issues affecting the Website’s search visibility.

We do not use Google Search Console as a tool for tracking individual visitors to the Website.

8. Google Consent Mode

In connection with our use of Google services, we may implement Google Consent Mode, which communicates users’ consent preferences from the consent management panel to Google services.

Depending on the consent preferences selected, the operation of Google Analytics and Google Ads may be restricted.

In particular, this mechanism enables the communication of information concerning consent to:

analytics;
advertising information storage;
the use of data for advertising purposes;
advertising personalisation.

9. How long are cookies stored?

The retention period of individual cookies depends on their type and provider.

Some cookies are session cookies and are deleted when the browser is closed.

Others may be stored for a specified period or until they are deleted by the user.

Up-to-date information about the cookies used, their providers, purposes and retention periods should be available in the Website’s cookie consent management panel.

II. PROCESSING OF PERSONAL DATA

10. Contact and requests for quotations

If you contact us:

through the contact form;
by telephone;
by email;
through a request-for-quotation form;

we may process the following information in particular:

full name;
company name;
job title;
email address;
telephone number;
details of a planned investment;
information about a warehouse or other facility;
the content of your message;
other information voluntarily provided during our communications.

We process this information for the purposes of:

responding to your enquiry;
preparing a quotation;
conducting a consultation;
preparing a project or solution concept;
conducting negotiations;
taking steps prior to entering into a contract.

Where your enquiry concerns entering into a contract, the legal basis for processing is Article 6(1)(b) of the GDPR: taking steps at the request of the data subject prior to entering into a contract.

In other cases, the legal basis is Article 6(1)(f) of the GDPR: our legitimate interest in conducting business communications, responding to enquiries, and acquiring and serving prospective customers.

11. Performance of a contract

If our communications result in a contract being concluded, we may process the data necessary for its performance, including:

identification details;
contact details;
company details;
the job title and role of the contact person;
information relating to the investment;
records of arrangements and correspondence.

The legal basis for processing may be:

Article 6(1)(b) of the GDPR: performance of a contract where a natural person is a party to that contract;
Article 6(1)(f) of the GDPR: our legitimate interest in maintaining our business relationship with a contracting party and communicating with individuals representing that party or designated as contact persons.

12. Newsletter

The Website may offer the option to subscribe to the Vanguard Poland newsletter, which may cover topics including:

warehouse automation;
warehouse equipment;
new technologies;
our products and services;
completed projects;
industry-related materials;
news and updates;
offers and promotions.

Subscription to the newsletter is voluntary.

For this purpose, we primarily process the email address you provide and the technical information necessary to manage your subscription.

The legal basis for processing is your consent under Article 6(1)(a) of the GDPR.

Commercial and marketing communications are sent electronically only after obtaining the consent required under applicable electronic communications legislation.

You may unsubscribe from the newsletter at any time by using the unsubscribe link included in an email or by contacting us.

Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.

Optional – newsletter statistics

Our email marketing system may also allow us to analyse statistics relating to sent messages, such as email delivery, email opens and clicks on links contained in messages.

We use this information to assess the effectiveness of our newsletter and improve the content we send.

13. Website security and server logs

When you use the Website, certain information may be automatically recorded in server logs, including:

IP address;
date and time of a request;
the address of the requested resource;
browser information;
operating system information;
error information.

We may use this information to:

ensure the security of the Website;
detect misuse;
prevent attacks;
diagnose technical errors;
ensure the continued operation of the Service.

The legal basis for processing is Article 6(1)(f) of the GDPR: our legitimate interest in ensuring the security and proper functioning of the Website.

14. Marketing and business analysis

We may process information relating to the use of the Website for the purposes of:

analysing the effectiveness of campaigns;
analysing interest in individual services;
developing our offering;
optimising the Website;
marketing our own products and services.

Where these activities require the use of cookies or other technologies subject to consent requirements, they are carried out only after the appropriate consent has been obtained.

15. Establishment, exercise and defence of legal claims

We may retain data and documentation relating to communications, negotiations and business relationships for the purposes of:

establishing legal claims;
pursuing legal claims;
defending against legal claims;
demonstrating the course of communications or the arrangements made.

The legal basis for processing is Article 6(1)(f) of the GDPR: our legitimate interest in protecting our rights.

16. Accounting and legal obligations

Where a business relationship results in a contract being concluded or accounting documents being issued, we may process data to the extent required by tax law, accounting regulations and other applicable legislation.

The legal basis for processing is Article 6(1)(c) of the GDPR: compliance with a legal obligation to which the controller is subject.

III. RECIPIENTS OF PERSONAL DATA

17. With whom may we share your data?

In connection with operating the Website, we use the services of external providers.

Personal data may be disclosed or entrusted for processing, in particular, to:

the Website hosting provider;
the email service provider;
the Website provider and technical administrator;
the form system provider;
the newsletter system provider;
the cookie consent management system provider;
IT service providers;
cybersecurity service providers;
our accounting firm;
legal advisers;
the marketing agency responsible for our advertising and analytics activities;
Google service providers, particularly in connection with Google Analytics, Google Ads and Google Search Console.

Entities processing personal data on our behalf and under our instructions do so under appropriate data processing agreements where required by the GDPR.

The marketing agency may be granted access to:

Google Analytics;
Google Ads;
Google Search Console;
the Website management system;
form and campaign statistics;
other marketing tools;

solely to the extent necessary to provide the services entrusted to it.

IV. GOOGLE AND TRANSFERS OUTSIDE THE EEA

18. Use of Google services

We use services provided by companies within the Google group in connection with the Website.

For users located in the European Economic Area, Google Ireland Limited may, in particular, be the Google entity responsible for certain processing operations.

Google may also use infrastructure and entities located outside the European Economic Area.

Information transferred to Google may include:

IP addresses;
device and browser information;
online identifiers;
information about activity on the Website;
traffic source information;
interaction and conversion data.

Detailed rules governing Google’s processing of personal data are also set out in Google’s documentation and Privacy Policy.

19. Transfers of personal data outside the European Economic Area

Certain service providers may process personal data outside the European Economic Area.

In such cases, personal data is transferred in accordance with the requirements of the GDPR, in particular on the basis of:

a European Commission adequacy decision;
the EU–US Data Privacy Framework, where applicable to the relevant recipient;
Standard Contractual Clauses approved by the European Commission;
other legally permitted safeguards.

V. DATA RETENTION

20. How long do we retain personal data?

The period for which personal data is processed depends on the purpose for which it is used.

Enquiries and communications

We process data relating to an enquiry for as long as necessary to respond and conduct any subsequent discussions.

After communications have ended, the data may continue to be retained where justified by the need to protect against potential claims or demonstrate the course of previous communications.

Negotiations and contracts

We retain data relating to the performance of a contract for the duration of that contract and subsequently for the period required by law and until any potential legal claims become time-barred.

We process newsletter subscription data until you withdraw your consent or unsubscribe.

After you unsubscribe, we may retain the minimum information necessary to demonstrate that consent was given or withdrawn and to protect against potential claims.

Cookies and analytics data

Data is retained in accordance with the settings of the relevant tool and the retention periods indicated in the cookie management panel.

VI. YOUR RIGHTS

21. What rights do you have?

In connection with the processing of your personal data, and depending on the legal basis and circumstances of the processing, you may have the right to:

access your personal data;
obtain a copy of your data;
rectify inaccurate data;
complete incomplete data;
have your data erased;
restrict processing;
data portability;
object to processing based on our legitimate interests;
withdraw your consent at any time where processing is based on consent.

Where personal data is processed for direct marketing purposes, you may object to such processing at any time.

Following a valid objection, we will cease processing your personal data for direct marketing purposes.

To exercise your rights, please contact us using the details provided at the beginning of this Privacy Policy.

22. Right to lodge a complaint

If you believe that your personal data is being processed unlawfully, you have the right to lodge a complaint with the President of the Personal Data Protection Office (Prezes Urzędu Ochrony Danych Osobowych), the Polish supervisory authority for data protection.

VII. VOLUNTARY PROVISION OF DATA

23. Are you required to provide personal data?

Providing personal data through the contact form, chat or newsletter is voluntary.

However, failure to provide certain information may prevent us from:

responding to your enquiry;
contacting you;
preparing a quotation;
conducting a consultation;
performing a contract;
sending you the newsletter.

We do not require you to provide more personal data than is necessary to fulfil a specific purpose.

VIII. PROFILING AND AUTOMATED DECISION-MAKING

24. Marketing profiling

Where you have given the appropriate consent, advertising tools may use information about your online activity to create audience groups or interest profiles.

This may influence the types of advertisements displayed to you.

Profiling may be based, in particular, on:

pages visited;
interactions with the Website;
traffic sources;
device information;
interests attributed to users by advertising system providers.

We do not make decisions concerning users based solely on automated processing that would produce legal effects or similarly significantly affect them.

IX. DATA SECURITY

25. How do we protect personal data?

We implement appropriate technical and organisational measures designed to protect personal data against:

unauthorised access;
loss;
destruction;
disclosure;
unauthorised alteration.

The security measures we apply are tailored to the nature of the personal data processed and the associated risks.

Access to personal data is granted only to individuals and entities for whom it is necessary to perform their assigned tasks.

X. CHANGES TO THIS PRIVACY POLICY

26. Updates to this document

This Privacy Policy may be updated periodically, particularly in the event of:

changes in applicable legislation;
changes to the operation of the Website;
implementation of new tools;
changes in service providers;
changes to the scope of marketing or analytics activities.

The current version of this Privacy Policy is published on the Website.

APPENDIX 1 – TOOLS USED ON THE WEBSITE

1. Google Analytics 4

Provider: Google

Purpose: To analyse website traffic and how visitors use the Website.

The tool may process information including device and browser details, traffic sources, pages visited, events performed on the Service and approximate location.

The tool is activated in accordance with the user’s consent preferences.

2. Google Ads

Provider: Google

Purpose: To run advertising campaigns and measure their effectiveness.

This may include conversion measurement, analysis of advertising effectiveness and, where the relevant feature has been activated and the user has given the appropriate consent, remarketing or advertising personalisation.

3. Google Search Console

Provider: Google

Purpose: To analyse the Website’s visibility in Google Search, monitor indexing and identify technical issues affecting its presence in search results.

We do not use Google Search Console to track individual visitors to the Service.

4. Newsletter system

Provider: WordPress plugin

Purpose: To manage newsletter subscriptions and distribute newsletters.

The system may store information relating to email addresses, subscription and unsubscription dates, and technical information associated with subscription management.

5. Cookie consent management system

Provider: WordPress plugin

Purpose: To record and respect users’ preferences concerning the use of individual categories of cookies and other technologies.